- Ex: Holy Year in Rome
Rhetoric as a Social Practice
Earliest examples of rhetoric was in Greece--their oratory was examined in their political and military assemblies
- Most effective speeches shared certain traits--same as today
- Rhetoric=powerful in bringing agreement that could change human relations
- Happens today too-Sept 11th
Social practice refers to modes of conduct that are constitutive of an act
- Do this in teaching a lot-try to make the students feel confident in their skills so that they participate in the classroom, attempt homework, etc.
Narrative
Cooperation requires agreement among individuals concerning common interests and usually norms that express them
- Social norms, traditions, organizations, etc
- Tales showed political/social guidance that the citizens needed
Dialetic
The Republic by Plato attacked the way that poets didn't teach critical thinking
Philosophers wanted the norms of communal living to be based on truths
Dialetic was a method of question and answer
- Plate learned this from his teacher Socrates
- Critical examination
- Discover the Truths for yourself through active discussion
- My opinion: dialetic is more used in the classroom while narrative is something used outside the classroom/workplace and is less formal
No guarantee that dialetic will lead to appropriate action
Rhetoric
"When we confront social problems, we lack an obviously correct course of action. What we decide to do is contingent on what we want to accomplish, what we value, and what we find intellectually, emotionally, and ethically appealing." p. 24
Rhetoric focuses on making action
Sophist rhetoric was based on the idea of arguing from probability
- Teaching their students a thought process---arguing from both sides of an issue in order to discover which had the stronger argument (called dissoi logoi, or two-sided argument)
Kairos=right time and right place
- Timing
- Ex: "I Have a Dream Speech"
Rhetorical modes of thinking are still important today--still face problematic situations that require common effort to be resolved.
Rhetoric as a Method
Rhetoric is generally understood as using symbols to induce and coordinate social action
- Ex: music, dance, cinema
- Influence our perceptions, attitudes, beliefs, and behaviors
Methodical rather than substantive
- More concerned with hows of communication than whats being communicated
- Dialetic is used when experts discuss in technical fashion
- Rhetoric used to suit laypeople
- Windows example/lawsuit
Pathos-appeal based on emotion
Ethos-argument based on authority
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